The Paris 2024 Olympics is set to become a major fashion event, with a fashion presentation from Dior scheduled to take place during the opening ceremony on July 26. As the official "creative partner" of the Olympics, Dior's involvement is not surprising, given that the brand is owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton. The fashion brand has been actively preparing for the Games, adding several leading sportswomen to its roster of brand ambassadors. These athletes will also be competing in the Paris Olympics this summer.
Although details of Dior's Olympics presentation are being kept under wraps, it is expected to highlight the French fashion house's expertise and craftsmanship. Thomas Jolly, the artistic director of the opening and closing ceremonies, spoke about the significance of featuring brands like Dior and Louis Vuitton, stating that it will showcase French know-how and talent.
In addition to Dior, the Paris 2024 Olympics opening ceremony will also showcase creations from 15 emerging fashion designers, with a focus on sustainable design. This year's opening ceremony will be unique, as it will take place on the Seine river instead of a traditional stadium. Athletes will parade on boats, providing a visually stunning spectacle for spectators.
Leading up to the Olympics, LVMH is hosting a welcome party at the Foundation Louis Vuitton. The event, co-hosted by Pharrell Williams and Bernard Arnault, will be attended by celebrities and athletes, including Charlize Theron, Serena Williams, and Dior ambassador Rosalía. With such high-profile attendees, the Paris 2024 Olympics is shaping up to be a stylish affair.
