Step into a world where Parisian sophistication meets Texan audacity. The Italian luxury footwear brand Paris Texas, renowned for its daring stilettos and playful designs, is launching an exclusive pop-up experience in the heart of London. Nestled within a terracotta-hued palace, the space is a visual feast, blending the brand’s Milanese roots with a touch of Western flair.
Founded in 2015 by Annamaria Brivio, Paris Texas has carved a niche for itself by marrying the elegance of Paris with the rugged charm of the Wild West. The result? Footwear that’s as bold as it is beautiful. From metallic finishes to animal prints, the brand’s creations are a celebration of contrasts, much like its name suggests.
The pop-up is a curated showcase of the brand’s iconic Lidia shoes and the much-anticipated SS25 collection. Expect to find:
Each piece is a testament to the brand’s commitment to timeless glamour with a modern edge. The SS25 collection, in particular, pushes boundaries with bold designs that play on the dualism of elegance and rebellion.
Adding a touch of star power to the launch, Paris Texas is also unveiling a new jewellery collection in collaboration with global ambassador Ariana Grande. The American singer’s influence is evident in the collection’s playful yet sophisticated designs, perfectly complementing the brand’s aesthetic.
The pop-up space itself is a work of art, reflecting the contemporary design elements of the brand’s Milan headquarters. Five striking windows facing London’s Brompton Road feature black-and-white campaign visuals by renowned fashion photographers Mert and Marcus, drawing visitors into the world of Paris Texas.
This isn’t just a shopping experience—it’s an invitation to step into a universe where fashion meets fantasy, and every detail tells a story.
