Creating a popular bag that customers are willing to pay any price for is the ultimate goal for brands. Handbags and footwear are known to generate higher profits than clothing, even the most expensive garments. It seems that Rabanne has decided to enter this game and create a bag that will become the it-bag for the next few years.
The accessory in question was showcased at the brand's 2025 Spring-Summer collection. This small handbag is entirely made of gold and handcrafted by Rabanne and jeweler Artus Bertrand. The jewelry house created over 100 18-karat gold medallions and spent a total of 100 hours on the bag's production. It is now valued at 250,000 euros (or 25.8 million rubles).
This bag is actually a tribute to a dress created by Paco Rabanne himself for French singer Françoise Hardy. In 1968, she wore a dress made of 1000 gold plates and diamonds weighing a total of 300 carats, accompanied by a security team and a police escort. Silver and gold garments have always been a signature style of Paco Rabanne.
However, this bag may not become the ultimate it-bag, as only the top 1% of the population can afford it. Nevertheless, it has gained viral attention, which is beneficial for a fashion house that wants to keep up with other players in the industry. There is still a chance that a more affordable version of the bag, priced at $950, will hit the streets of cities like New York and Milan, attracting new customers and offering a stylish accessory for special occasions.
It is important to note that this article contains references to other fashion-related topics, such as investment-worthy designer bags, how to choose the right bag to pair with a coat, engagement rings of Jennifer Lopez, and scandals in Hollywood. These topics are not directly related to the main subject of the article.
