The fashion world holds its breath as Jack McCullough and Lázaro Hernández, the alchemists behind Proenza Schouler's meteoric rise, prepare to etch their first chapter for Loewe on Parisian runways this October. Like restorers approaching a Renaissance fresco, the design duo has chosen silence over fanfare—keeping their show date tantalizingly under wraps.
In a move that speaks volumes, the pair have uprooted their creative nucleus from New York's concrete jungle to Loewe's Parisian ateliers—though not before paying homage to the brand's Spanish soul. Their inaugural days were spent wandering Madrid's sun-baked plazas, retracing the footsteps of the leather artisans who founded Loewe in 1846 like modern-day flâneurs seeking ghosts in the cobblestones.
Tasked with reinventing both women's and men's universes alongside leather goods and accessories, McCullough and Hernández operate like twin reactors—their shared creative energy promising to catalyze Loewe's DNA. Industry insiders whisper about their methodology: part architectural precision, part spontaneous combustion.
As the fashion calendar flips toward October, all eyes turn to Paris—where two American designers will reinterpret European heritage through a looking glass of downtown irreverence and uptown polish. The runway awaits their first brushstroke.
